Trakheesi

The authorisation process comprises several steps:

• Submission of the planned advertising material via the online portal
• Checking the information for accuracy and completeness
• Checking compliance with the legal requirements
• Granting or refusal of authorisation

For Property investors means Trakheesi provides important protection against misleading advertising. Each approved property advert is given a unique reference number that serves as proof for official verification.

The system offers the following Central advantages:

• Increased market transparency through verified property information
• Protection against fraudulent offers and false information
• Standardisation of advertising practice in the real estate sector
• Simplified monitoring by the authorities

For Real estate agents and companies the use of Trakheesi is mandatory. Violations of the regulations can lead to significant penalties. Authorisations must be obtained for each individual advertising campaign, which ensures continuous quality control.

The system is part of the comprehensive Digitisation strategy Dubai and contributes significantly to the professionalisation of the property market. The strict regulation strengthens the confidence of international investors in the Dubai property market.