Dubai leads in search volume and growth
With an average of 11,575 monthly search queries on property investments, the Dubai clearly in the lead of the ranking. Interest increased by 59.5 per cent between the beginning of 2022 and the end of 2024. The increase in search queries for properties in Dubai without the direct addition of "buy" is even more pronounced, rising by 82.1 per cent. This may indicate that not only prospective buyers, but also information seekers and potential tenants are showing strong interest in the city. Crete follows with 3,810 enquiries and growth of 80.3 per cent for enquiries with a direct purchase reference. Bali takes third placewith 2,550 enquiries and an increase of 63.5 per cent over the three-year period.
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Declines in European capitals
Metropolises such as London and Paris, on the other hand, show a different trend. While London saw a slight increase of 8.8 per cent in search queries with a direct interest in buying, property-related queries without this addition fell by 3.6 per cent. Paris shows a similar trend: enquiries rose by 12.8 per cent, but specific interest without "buy" fell by 18.5 per cent.
"The rising demand for property in Dubai, Crete and Bali shows how closely the popularity of holiday destinations is linked to investment decisions. Exotic and dynamic locations are becoming increasingly attractive to buyers. At the same time, the declines in traditional metropolises such as London and Paris indicate that investors are increasingly looking to tap into new, exciting markets." explains Markus Friedrich, founder of Home Dubai. "This development underlines the potential of holiday destinations as property hotspots, especially in regions with growing infrastructure and targeted investment incentives."
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