Property interest in the most popular holiday destinations: Dubai leads, Europe weakens

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Who hasn't experienced it? On holiday, you fall in love with the surroundings and ask yourself: "Why not just stay here?" We at Home Dubai wanted to find out more and analysed which holiday destinations are most popular when it comes to Germans' interest in property. To do this, we analysed the monthly Google search volumes for more than 930 keywords over a period of three years. The result:

Dubai leads in search volume and growth

With an average of 11,575 monthly search queries on property investments, the Dubai clearly in the lead of the ranking. Interest increased by 59.5 per cent between the beginning of 2022 and the end of 2024. The increase in search queries for properties in Dubai without the direct addition of "buy" is even more pronounced, rising by 82.1 per cent. This may indicate that not only prospective buyers, but also information seekers and potential tenants are showing strong interest in the city. Crete follows with 3,810 enquiries and growth of 80.3 per cent for enquiries with a direct purchase reference. Bali takes third placewith 2,550 enquiries and an increase of 63.5 per cent over the three-year period.

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Declines in European capitals

Metropolises such as London and Paris, on the other hand, show a different trend. While London saw a slight increase of 8.8 per cent in search queries with a direct interest in buying, property-related queries without this addition fell by 3.6 per cent. Paris shows a similar trend: enquiries rose by 12.8 per cent, but specific interest without "buy" fell by 18.5 per cent.

"The rising demand for property in Dubai, Crete and Bali shows how closely the popularity of holiday destinations is linked to investment decisions. Exotic and dynamic locations are becoming increasingly attractive to buyers. At the same time, the declines in traditional metropolises such as London and Paris indicate that investors are increasingly looking to tap into new, exciting markets." explains Markus Friedrich, founder of Home Dubai. "This development underlines the potential of holiday destinations as property hotspots, especially in regions with growing infrastructure and targeted investment incentives."

About the investigation
The analysis is based on an evaluation of the average monthly Google search volumes for 936 property-related keywords in the most popular holiday destinations for Germans in 2024 according to Travelbook over a period of three years (January 2022 to December 2024). The percentage change in search volume between 2022 and 2024 was also recorded.

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